Thanks to their modular design, the REX ARC chairs work both individually and in groups. Photo © Pa-La.
The 120-seat Hall 1 in all its glory. Photo © Pa-La.
Design turns space into a story
At BioRex theatres, comfort, visual aesthetics, and a sense of luxury blend seamlessly with world-class acoustics. Each theatre is a unique entity of its own, yet all are united by a strong identity rooted in the visual concept created in the early 2000s through the collaboration between Partanen & Lamusuo and BioRex.
Palad design furniture forms a cornerstone of BioRex’s distinctive visual language. The design of Palad furniture creates cohesive and immersive environments, with a color palette that reflects BioRex’s signature brand colors—bronze, silver, and midnight blue.
The collaboration between Partanen & Lamusuo and BioRex has resulted in both entirely new theatres and carefully renovated classics, where historical character meets contemporary cinematic experience. What all BioRex theatres share is a signature wow factor that makes every visit truly memorable.
An immersive space built through responsible design
The wedge-shaped, streamlined Palad REX ARC chairs offer almost limitless possibilities for different configurations. Thanks to their modular design, the REX ARC chairs function equally well on their own or in groups. By adapting the layout, they can be formed into compositions that respond to changing needs—clean linear arrangements, flowing curved forms, or spatially defining structures.
Encounters and a sense of experience are an integral part of the cinematic journey at BioRex Pietarsaari. The furniture solutions support this by creating a space where comfort meets the values of a historic cinema. Elegant silver-toned seating areas form an inviting ensemble that echoes the spirit of the old movie theatre.
The overall atmosphere is completed by lighting, which was reimagined using custom-made Palad lampshades crafted from recycled materials. The warm lighting sets the mood for the movie experience already in the lobby, while the use of recycled materials reflects the Palad brand’s commitment to environmental responsibility.
Palad furniture is designed with a purpose
In the design of Palad’s furniture for public spaces, durability, closeness to nature, and timeless aesthetics are emphasized—values that support BioRex’s principles and customer experience. The aim is to create spaces where viewers can relax and enjoy the film with all their senses.
“Our design philosophy always starts from real needs: spaces, people, and intended use. We design furniture to adapt to different spaces and users, taking into account both physical proportions and the multifunctional nature of spaces,” say Palad brand lead designers Jaana Partanen and Heikki Lamusuo.
Aesthetically appealing and engaging, Palad furniture is designed to solve functional challenges within a space. Palad integrates user-centered design as a core principle: every piece of furniture supports everyday use, invites people in, and feels welcoming to everyone. Accessibility, adaptability, and longevity are key priorities in the design process.
“Empathetic design is our core idea. We want the furniture we design to leave an empathetic footprint in the world. This is reflected in ecological choices such as local production, the use of renewable materials, and ease of maintenance,” explain Palad designers Jaana and Heikki.
Social responsibility is expressed through inclusive design that does not exclude anyone. Locality is part of the Palad brand identity—the furniture is manufactured in Finland in collaboration with local producers, supporting both regional vitality and sustainable development.
